History and Mission Statement

Rocha's Automotive was established in 2006 by Ken and Angie Rocha. Ken started his technical training at the Chevrolet dealership in Fortuna and was also a technician in the Marines. He is a GM Master Technician, ASA, and ASE certified, and has 20+ years’ experience. He decided to go out on his own and open up a small shop on Fortuna Blvd with only his daughter and wife to help him. With the support of the community, we quickly grew out of that location and moved to our current location at 1550 Alamar Way. Rocha's Celebrated their 10th Year at their new location and could not have done that without the Great Customer Base they have. 

Most people know Anthony Fearrien, also known as "Tony", our Service Writer. He has been with us for 10  years and he has been in the industry for 20+.  People often come in looking for Tony.  We are lucky to have such a dedicated employee who cares for our Customers like we do. 
In 2016 we added Adam to the mix.  You will see him at the front counter taking care of our Customers.  He was a good addition to the group.
And Rounding out the front counter trio is Kaysha.  She is the Customer Service, Shuttle driver, all around catch all.  

 Mission Statement
We are a family owned business and we like to make our customers feel like one of the family. We are here to change the automotive service business, by gaining the trust of our customers.  Here at Rocha's we strive to take care of our customers and their vehicles.This industry is always changing, so we continue changing with it! All of our technicians and service advisers attend training at least once a year.