s
1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
As always very reliable and trustworthy.
5 star review from Becky Smith
5
Everyone was very nice & I appreciated the explanation of repairs. At this time I am weighing my options & will contact you if I choose to go with your shop.
5 star review from Patti Siegfried
5
The crew at Rocha's Automotive are very service and detailed oriented. All work is performed in a timely manner. Rocha's is an automotive business you can depend upon.
5 star review from Mark Anderson
5
John was able to get me in quickly... Dashboard light and Headlight needed replacement. Very pleased. Ray
5 star review from Ray Lovell
5
Very good service
5 star review from Paula Delaney
5
Friendly staff and reasonably priced for a high milage oil change.
5 star review from Jennifer Benelli
5
My 2005 Chevrolet Colorado had a grill headlamp assembly that had dropped down about an inch after the plastic clip attaching it to the frame had busted. I dropped it at Rocha's, they checked and the part was no longer available, so the technician improvised and secured the headlamp assembly back in place. The repair was completed just over an hour and I was was notified my vehicle was ready to be picked up. I couldn't be more pleased. I've been a customer for several years and this type satisfactory service is typical, and highly recommend them for simple maintenance or complex repairs.
5 star review from Alvin Dunnegan
5
John was awesome, very kind and receptive and very timely
5 star review from Ginger Gambrell
5
Thanks for the quick fix.
5 star review from Mike Ghidinelli
5
Great team, reliable service, dependable for keeping my operation moving forward.
5 star review from John Heryford
5
Professional and quality service every time.
5 star review from Greg Jurrens
5
Service is as expected. Quick courteous and thorough. Pricing is much better than the shop I was using in my last town ( McKinleyville) . They have earned a new customer.
5 star review from BARRY McIntyre
5
Thank you once again for the prompt and excellent service you provided. I can always depend on Rochas Automotive for great customer service. What a great team!
5 star review from Bonnie Kennon
5
Took my vehicle for an AC issue and they ordered the part and replaced it within two days. Superb prompt service with exemplary customer service and professionalism. Best shop in town.
5 star review from Carlos Diaz
5
Excellent experience! Had my 20 year old Camry give me some trouble after a battery change. They got me taken care of quickly and solved the problem with no hard sales pushes or anything. Just solved my problem and sent me on my way with minimal fuss. Very appreciated and would happily use again!
5 star review from John Matias
5
5 star review from Carlos Diaz
5

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty


We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

Having Trouble Finding Us?

1550 Alamar Way, Fortuna, CA 95540

Get Directions

Make an Appointment

 

Subscribe to our text messages!

The best way to stay in touch with us is by subscribing to our text message service! Be the first to know about our important updates and receive our exclusive offers. Enter your information below to join our text message communications list and never miss a deal.