1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Very thoughtful and helpful
5 star review from Peggy Colina
5
Great service as usual.
5 star review from Anonymous
5
Great service as always
5 star review from kenneth Houtby
5
Great Service! We are treated like family!!
5 star review from Doug Gibbs
5
Rochester is great , fast friendly service!
5 star review from Armando Luna
5
Always a quick and pleasant experience at Rocha's automotive
5 star review from Melanie Sousa
5
Recently took our work truck to Rochas Automotive for an oil change, and once again, they delivered exceptional service. The team is always on point with their communication, keeping us informed throughout the process. They completed the job in a timely manner, which is crucial for our busy schedule. Its reassuring to know that we can count on them for quality work every time. Highly recommend Rochas Automotive for anyone in need of reliable and efficient automotive services!
5 star review from Riverwalk RV Park
5
Rochas is the best, I have used them since they opened their doors.
5 star review from Tina Christensen
5
All good and courteous
5 star review from anna-karin Low
5
First time here for service. Friendly efficient from the outset. Dax was very helpful explaining the proposed service and what was accomplished. Plans for next service. This is a family, community oriented business. Cookies for the staff???perhaps next time think I can trust them to keep my Forrester going for another 100,000 miles. Thanks Rocha crew!
5 star review from Pat M
5
This is an honest group. My son’s car needed more work than it was worth. So instead of doing the work they basically talked us out of it. I would definitely use them again.
5 star review from Brian T
5
Great communication about the repairs needed. Kept me updated on progress. Fast work! They exceeded all our expectations and would definitely recommend to family and friends! Thank you!
5 star review from Linda Barsanti
5
The best service and price around.
5 star review from Vanessa
5
They fixed my head gasket and I can tell you this I will never take my truck anywhere else best shop in the county and I’ve been to quite a few very honest thank you.
5 star review from Brandon Balke
5
Very Helpful and conciderate
5 star review from jesse manson
5
Great service. Keeps in informed if you have any problems
5 star review from Bill Becker
5

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty


We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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