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1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Great service and friendly front desk. Highly recommend Rochas for care of your vehicles.
5 star review from Linda Philippi
5
5 star review from Michael Renner
5
We're always very pleased with the service we receive from Rocha's! Tony is on it to tell us any additional work that is needed on our vehicles, and we appreciate that very much. No surprises!
5 star review from Ronald Victorine
5
I was on a long road trip when my truck broke a ball joint. It seemed like a disaster. Luckily it happened in Fortuna CA! The entire staff here was wonderful and they squeezed me in, went above and beyond, and got the fix done quickly. Almost miraculously, they had me back on the road in 48 hours! You can’t go wrong with this fantastic team! 100% recommend!😁
5 star review from choosefreedom
5
5 star review from Patty Renner
5
I always get excellent service for my vehicle. I appreciate being able to see photos of what is needed to be done to my car. Its helpful! Thank you.
5 star review from Holly S.
5
Super fast and easy Smog done! Everyone was so nice and over all a very nice experience!
5 star review from Mercy Grace
5
Best service ever. They were straight to the point and told me everything that they notice in my car and got the parts and fixed it right away. Tony was amazing on calling me and notifying me on the status and other concerns.
5 star review from Jeffrey Vang
5
Always got a complete diagnostic check prior to work. All options and concerns addressed and approval before work stated. I especially like the complete list of work done which is accessible online and printed upon completion. The place to go for trusted quality work.
5 star review from Donna Pope
5
Easy, fast appointment. Excellent, prompt maintenance. Professional servicd. Thank you.
5 star review from Lana Lee
5
This was the kindness, and most professional shop I had ever been to. We were on a family trip from Washington state, and our fuel pump went out on the highway. Rocha's Automotive replaced the fuel pump and got us back on the road. Thank you very much for the quick and wonderful service. I highly recommend this shop.
5 star review from Belinda Rodriguez
5
5 star review from Alex White
5
The beat of the beats. They are awesome.
5 star review from Farid Nobari
5
Rocha's Automotive did an excellent job of repairing and maintaining my 1986 Ford F-150. This was a bit older than most of the automobiles they support, but the quality of work was outstanding. I had a dual fuel tank switch problem that other repair places had not been able to fix even with two trips and $2,000 later. I also had a blown fuse problem that they handled well. It turns out the 1986 F-150 was the last year made trucks without a wiring harness-so the fuses were not located in central fuse box (the blown fuse was located under the dash near the ignition key switch). So very grateful for their in depth knowledge of older vehicles.
5 star review from Farrell J. Nicholes
5
only shop I trust with my truck
5 star review from John Morrison
5
Customers are always informed of repairs and costs in detail before proceeding, along with pictures if applicable. Repairs are done in a timely manner & employees are very nice & helpful.
5 star review from Patrice Siegfried
5

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty


We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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