1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
First time here for service. Friendly efficient from the outset. Dax was very helpful explaining the proposed service and what was accomplished. Plans for next service. This is a family, community oriented business. Cookies for the staff???perhaps next time think I can trust them to keep my Forrester going for another 100,000 miles. Thanks Rocha crew!
5 star review from Pat M
5
The best service and price around.
5 star review from Vanessa
5
Very Helpful and conciderate
5 star review from jesse manson
5
Great service. Keeps in informed if you have any problems
5 star review from Bill Becker
5
Great service, great communication skills, my vehicle was repaired for less than I was quoted. My pickup is running great! Thank you to all the people at Rocha’s ! We’re new to the area and will definitely use them for future services.
5 star review from Elda Lopez
5
I trust them always do a great job, and super friendly
5 star review from Deborah Taijala
5
Tony was wonderful with providing information and the estimate. The staff I encountered were very professional and kind. I would highly recommend your business to other folks Stephanie
5 star review from Stephanie Koch
5
My car is always well taken care of by the friendly, efficient staff. No complaints.
5 star review from Holly Sharp
5
Always very kind and professional.
5 star review from Francine Patterson
5
5 star review from Nick Kastler
5
Best place to take your car.
5 star review from Peggy Colina
5
I am always happy with Rocha's. They always are so friendly and helpful. Thank you
5 star review from Peggy Colina
5
Staff was friendly, my service was quick and everything went smoothly! They were informative about my vehicle and communicated with me anything I needed to know.
5 star review from Shawna Bryant
5
Excellent customer service, we have 3 vehicles and have had multiple repairs never been disappointed with work. Dak, Tony, John are all very personable and knowledgeable
5 star review from Bo Wallace
5
Thank you for your help, very professional.
5 star review from Cheryl Hurst
5
We were traveling through Fortuna and our van wouldn't start. Rocha's fixed the van the next morning, did a diagnostic, added coolant and checked the tires to make sure we were good to go. The whole team was super friendly and informative, and it didn't break the bank. Five stars for Rocha's!
5 star review from David Matzner
5

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty


We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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