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1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Great service. Thank you
5 star review from D. Gibby
5
Great service from making the appointment to service of the vehicle
5 star review from Bill Becker
5
they explained everything very thorough and was very nice
5 star review from Brian Rose
5
Was very through and explained everything to me would highly recommend them.
5 star review from Brian Rose
5
Very friendly and very prompt!
5 star review from Buffy Gray
5
5 star review from Robert Fraire
5
5 star review from Bryan Quenell
5
They always take care of me! The staff are efficient and attentive and always greet me with a smile! Thank you Rochas!!
5 star review from Racheal Henry
5
5 star review from Vicki Stevens
5
Always fix my cars... fixed a car that 3 other shop could not. THEY ARE MAGNIFICENT
5 star review from Loma Lissa
5
Service is great. Quality work, courteous staff. Always a pleasure.
5 star review from Anonymous
5
Prompt smog service and they managed to be accountable to California and the environment, and to me the customer, at the same time. I do most service work myself, but this recent smog experience taught me we have multiple, solid options here in Fortuna, and I'm grateful y'all are one them 🙏
5 star review from Loren coty
5
Quick, thorough, succinct, and professional. Great experience, even if the news wasnt. Wouldnt hesitate to go back.
5 star review from Chris
5
I was pleasantly surprised when they got me in the same day I called for an appointment to have my transmission diagnosed.. They got me right in and within minutes had a computer read out of exactly how My transmission was failing and walked me through with the diagnosis in a way that could only come with decades of experience..
5 star review from Chad Hatfield
5
Great service and friendly front desk. Highly recommend Rochas for care of your vehicles.
5 star review from Linda Philippi
5
5 star review from Michael Renner
5

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty


We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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