1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
I needed a last minute alternator replacement and they were able to take care of it for me immediately, the entire staff is friendly and extremely helpful.
5 star review from Karen Smith
Fast and fair
5 star review from Ian Gilroy
They were friendly helpful and fast. Very pleased with how they treated me and took good care of my truck. I would tell anyone to use them. They explained everything they did.
5 star review from Eunice Hill
Always Professional, fast, efficient, and, most important, FAIR. Their knowledge of my vehicles is outstanding. I would recommend Rocha's to anyone with a vehicle that needs service or repair of any type.
5 star review from Janice Simmons
They do a great job at keeping my car running well
4 star review from Tracy Dittes
The guys at Rocha's were extremely helpful and professional. I highly recommend them!
5 star review from The Ouroboros
I only had a smog appt but it went very smooth and the customer service I received was amazing! Will definitely go back and recommend them!
5 star review from Tina Byerley
Always great service! Ha the last service and check-up on my old pickup....now ready for sale. Always friendly and done on time.
5 star review from Bill Christen
They were great at listening to me about my concerns and history of the issue. They performed a through evaluation and repaired the issue in a timely manner. It was nice to see that they evaluated other vehicle systems and reported on their status. I didn’t feel like they were trying sell me any service that wasn’t needed.
5 star review from Michael Belluscio
You did a great job!
5 star review from Rick Paul
I was so pleased with the service I received! Honest, kind, & professional are just a few of the words I would use to describe the interactions I had with John at the front desk and other employees. I was in and out for a smog check in less than 30 minutes and they worked with my schedule. It’s nice knowing I can trust a local business to provide me with excellent service. I will recommend Rocha’s to all my friends!
5 star review from Cindi Rose
Super professional, honest, and thorough. Reasonable prices as well!
5 star review from Cindi Rose
Professional, friendly and caring. Everyone wanted to help solve my problem with my car. They didn't stop until every little thing was check out to make sure that the car was safe to drive. I thank Tony and his crew for their help. Jo Pattison
5 star review from JO PATTISON
I'm happy to have found such a reliable automotive shop as Rocha's. I can count on getting the job done well and in the time frame promised to me, and to be appraised of the services rendered at each visit. I'm confident that my car will operate without problems after it's been gone over and, if necessary, repaired by Rocha's. I appreciate that when a simple fix can solve a problem I won't be in for a huge unnecessary expense.
5 star review from Alice Van Vleet
5 star review from kristine samuelson
Excellent Service. Great people to work with. The repairs and parts required to my AC unit was explained verbally and in writing. Upon completion the service tech shuttled me from my home to pick up my car. He was very professional and kind.
5 star review from Raquel M

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

Having Trouble Finding Us?

1550 Alamar Way, Fortuna, CA 95540

Get Directions

Make an Appointment


Subscribe to our text messages!

The best way to stay in touch with us is by subscribing to our text message service! Be the first to know about our important updates and receive our exclusive offers. Enter your information below to join our text message communications list and never miss a deal.