1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
My car was having electrical issues and they got me right in. Kept me posted on what was going on with my car. It's just a good feeling knowing that I don't have to worry when I take my car there. 🙂
5 star review from Jackie Chittenden
5 star review from Cindy Rollins
Well, after 5 phone calls for prices Rochas was my last stop. Not only did they have the correct price for an oil change but they also do an all over car inspection. The tech was done early so they gave me a ring and had me come on in. They even text you to remind you of your appointment. The device was absolutely stellar! They were full of information I need as well as letting me know what needing to be done in the near future. I love the fact I wasn't made to feel pressured into purchasing more things. I really enjoyed having these guys work on my car and I will be going back as well as telling my family and friends about them!
5 star review from Racheal Khalil
Great people ! They really helped me out in a pinch.
5 star review from Anonymous
5 star review from Mary Moriarty
Best automotive service place in town, no wait, Humboldt County. I know nothing about cars and trust Rocha to take care of my vehicle. Great service, great staff. I’ll always be their customer.
5 star review from Sandie Marlow
Reliable and quality work completed on time.
5 star review from Orval Garrison
Thanks for a job well done!!
5 star review from Mike Ghidinelli
only shop I take my truck to, best service in town
5 star review from John Morrison
Great service and great job restoring my 1972 Chevy!
5 star review from Chris Brannan
Called to get an appointment to get my truck smogged. They got me in that same day. My truck was in and out in 20 minutes. Great service and experience!
5 star review from Kellen Maynard
Service was professional and prompt. The guys at the front were very helpful and got my car in fast and the smog done same day. I appreciate them very much.
5 star review from Teresa Diaz
You guys were awesome quick polite and friendly thank you very much
4 star review from Kristi Parsells
Shout out to Rocha's for taking care of my car as quickly as possible! Going without your main cog is so inconvenient and they worked their magic for a quick turn around! The BEST customer service!
5 star review from Racheal H
Excellent service. Quoted correctly, pick up on time.
5 star review from Roxanne Hartz
I am very pleased with my recent diagnostic visit. The coffee was great! Comfortable atmosphere, professional staff. All around a great experience. I will be back for my necessary repair in the near future. Thanks so much!
5 star review from Carla Sammons

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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