Your Dealership Alternative
Family owned and operated
since 2005
Save more with Rocha's Automotive Inc. $20 Off
Brake Service
Disc or drum brakes, resurface drums or rotors, new brake pads or shoes. For most cars and light trucks. Some restrictions apply. Not valid with other offer or special. Coupon must be presented in advance.

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Excellent customer service.
5 star review from Jon Reger
5
Smog tested my car in less than 20 minutes.
5 star review from Steve Linkins
5
Very pleased with the entire repair of my 2011 Ram. Tony was very easy to connect with from start to finish. Very professional business. Organized, polite, thorough.
5 star review from Ron Dockins
5
Very pleased with the entire repair of my 2011 Ram. Tony was very easy to connect with from start to finish. Very professional business. Organized, polite, thorough.
5 star review from Ron Dockins
5
After my husbands Chevy Silverado’s spark plugs went out, he was able to make an appointment the next business day. John kept us informed and honored our request to just do the necessary repairs. The truck was ready for pick-up within 24 hours, a job well done.
5 star review from Eric Tyson
5
the shop is clean, friendly staff, seemed well informed about repairs. very good experience. Leon
5 star review from Leon Kent
5
Great service, great staff and you get your 5th service free
5 star review from William Becker
5
Great, speedy service!
5 star review from Shawn Barsanti
5
I was completely satisfied with the work done on my Toyota Corolla and I wouldn't hesitate about bringing it in again. The work was done promptly and efficiently. Everyone was warm and friendly.
5 star review from William Lott
5
Great Service. Would definitely recommend
5 star review from Mark Maurer
5
Very good if you have a warranty they 100% guarantee get fix
5 star review from Bill Cashen
5
Staff is very friendly and helpful. I was able to get an appointment the next day and quickly had my vehicle back.
5 star review from Justin Mcclintock
5
We are very happy with the service we got and how quickly you took care of our car. Thank you.
5 star review from Charles Gillespie
5
Rocha's is a great place to take your car. I had been having problems with what I knew were bad rotors for 7 years and kept being told by other automotive shops that the rotors just needed turned and they were fine. I took my car to Rocha's and they listened to me. They provide great customer service and quality car care service. I would and will recommend Rocha's to anyone and everyone that I know.
5 star review from Wendall Bott
5
First time customer and had a great experience. Friendly and helpful staff.
5 star review from Clendenen"S Cider Works Clendenen
5
Always prompt and courteous service. Information on needed repairs always given in advanced, and the vehicle is running Great.
5 star review from John & Janice Simmons
5
Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePiece of mind warranty


We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

Having Trouble Finding Us?

1550 Alamar Way, Fortuna, CA 95540

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