1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Everyone here is absolutely great! They take pictures of all the suggested work so you can see why they are suggesting it, they are willing to put things into order of importance, and they are easy to work with.
5 star review from Sasha Wright
🍀I would be honoUred to say the technicians at this location were of the Upmost help in getting 'Frida B' BACK to visiting 📸UNESCO World🌐 Heritage sites and being of the kindest 💖hearts, they only charged me for ONE-HALF hour of service⏳, topped off her fluids⚗️, and sent US on our MERRY journey to our next spectacular Vista. . . bravo, Rocha's🤟🏿 You get a GOLD star in this Girl Scout Troop Leader's Handbook🍀🐻
5 star review from CZBR Nomenclature
They were fast courteous and professional
5 star review from Chesley Evans
Clean and well organized. Excellent communications. Fair pricing. Highly recommended. Thanks!
5 star review from D. Schmitt
Arriving on Labor Day, after setting up our rv for a brief holiday, we found that our pick up was leaking diesel. Everything was closed on Labor Day. I Googled up automotive repair, read reviews, and found Rocha Automovite nearby. We got up early and headed their way. Expecting the worst outcome and a chance that we probably would be turned away. We walked up to the locked door and a young lady came behind us and asked if we needed help. She had just arrived to the office. We explained our situation of pulling an rv and stopping for a brief time. We shared our concern if we could limp our way back home or if they had time to fix it. Mel, without hesitance, told us she would see what they can do for us. Next thing we knew they were taking our truck in and John came to see us and said it was a fairly easy filter fix. They fixed our truck within the time frame they promised and at a reasonable price. MEL and JOHN gave outstanding customer service and were very pleasant. We were so grateful that they were able to fit us in and help us out. We would definitely recommend and give 5 stars. Even tho we had an easy fix we firmly believe they would have done whatever possible to help us. We both work in customer service businesses and travel often. Unfortunately, customer service and kindness are becoming rare these days, it is refreshing to see it living well in Fortuna! Thank you Rocha Automotive ! The Dudleys
5 star review from Kim Miranda
Rochas has created a safe environment for us during COVID days. Our service was quick and complete. We were called and asked about certain additional services and opted for a mouse deterrent system. I appreciate the video of the actual check up. Rochas is an excellent business with great service.
5 star review from Sally Dwelley
Being a new Diesel truck owner, I was on the road and got a Exhaust Filter full, see your dealer now alert, Horse Power Reduced. I called a lot of repair shops from Gold Beach OR. To Fortuna CA. They were the only ones that got me in. They completed the regeneration process that was needed and did a full inspection of my truck. I felt the price was reasonable and my truck ran like top back to Washington State
5 star review from Richard Wallace
So far so good am supposed to pick up my truck Monday. Thanks a bunch....everyone was great.i wish I would have taken my truck there earlier.basicly limped home with the same problem I had it towed in with. So here it sits. They did the best they could with what we had to work with.....I will give them another chance. Thanks for trying guys and gal's Gloria
5 star review from Kitten Erickson
They fixed my old pick up same day they did the fix cheap they didn't pressure me to extra work but they suggested some things that needed to be done I agreed and had extra work done. Very satisfied with service I got thank you for fixing my truck even though I have nicer vehicles that old truck is my favorite.
5 star review from jason gallagher
The team at Rocha's Automotive has the perfect combination of great technical skills and excellent customer service. Even without an appointment on a busy Friday afternoon, they made time to resolve an unexpected issue with our Jeep getting us quickly and safely back on the road and at no charge! Who does that?! While we have always had a great experience with scheduled maintenance, it is this special level of customer service that makes us appreciate why we live in this community and do business with people like Angie, Kenny and the whole team at Rocha's who take such great care of their customers. Thank you!
5 star review from Melinda Swank
So far so good am supposed to pick up my truck Monday. Thanks a bunch
5 star review from Kitten Erickson
I've been taking my cars to Rocha's for years. they're thorough, efficient and friendly, and they take pride on their work--they have my little Fiat 500 running like new at 100k miles. Thanks, Rocha's!
5 star review from cecelia holland
Always do a complete review of work needed and done with us. Very satisfied.
5 star review from Virginia Dwight
Just had a bunch of things taken care of, including a bad clutch pad & cylinder replacement. These folks know their stuff. The only item they seem to have forgotten is a burned out brake light that they actually told me about. It's a small thing, and they didn't charge me for it. Main thing is they got my big issues taken care of. With major repairs, mechanics often fix one problem and create new ones. Or they needlessly replace costly items that "fix everything" without really diagnosing the issue. I've had neither experience with Rocha's. They're not cheap but they're really good.
5 star review from Ilah Cremeans
These guys are AWESOME! I had to get towed and we're we're in 30m, they had to order some odd ball parts and had the resources to do so, normally you would have to wait a few days for the parts we needed but they got them the next day and was up and running. Entire staff was great. Almost felt like one of the team. Even the owner had hands on my truck, and super nice guy! Thanks Roaches!
5 star review from Nate Haas
I was visiting from out of town when my check engine light came on. Tony had me bring my truck in and had a diagnosis by the following afternoon. I authorized repairs and they were completed by the next afternoon (fuel pump). I was pleased with the prompt attention they gave me. The bonus was a 3 year nationwide warranty. Kudos to Rocha’s! Thanks again
5 star review from Rich Hansen
Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePiece of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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