1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Professional, timely, and fair.
5 star review from Mark Drown
I had a smog check done on my '98 s-10. They were awesome. Fast, friendly, and it could not have gone any better than it did.
5 star review from tammy leavitt
5 star review from Dominique Wooten
4 star review from gforcejimmy1906
CONSISTENTLY EXCELLENT SERVICE! I've done business with Rocha's Automotive for years and always appreciate their conscientious, knowledgeable and friendly service. What is most amazing is how consistently they deliver this year after year after year. Whether long-planned maintenance or last minute repairs, I can always count on them to take excellent care of all of our vehicles. Thank you!
5 star review from Allen Swank
5 star review from William Becker
5 star review from Nancy Victorine
Great experience for my situation. Very professional and Accommodating. I’ve used a few garages in the area and rochas is on point with there services compared to the rest.
5 star review from Charles Potthoff
4 star review from Derek Bowman
5 star review from Greg Hamilton
5 star review from jake stoll
4 star review from Ann Marie Fiester
5 star review from Jake Stoll
5 star review from Samantha *
Rocha's is the best automotive service in town. Their waiting area is clean and very comfortable with coffee setup and water station. The kindness of the whole staff from mechanics to service writers is by far the best.
5 star review from Lucinda Gunn
5 star review from steven payne
Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePiece of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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