1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
I appreciate the added consideration of picking up and returning my car. You were all very helpful in explaining what needed to be done and was finished in a short amount of time. I will definitely be back for any future needs and will always give you a big👍
5 star review from Doris Frasier
5 star review from John Sturner
Rochas always provides great timely service for my vehicle, thank you !!!
5 star review from Patty Renner
Car died would not turnover to even try to start. Towed in for diagnostic test. They troubleshoot the starting system and found that the culprit was the oxygen sensor wiring had shorted out the sensor blowing out a fuse. All fixed now
5 star review from S Mo
Always have excellent service. I have no complaints. Suggestion-discount for seniors
5 star review from Carol McCormick
5 star review from Trudy Roberts
5 star review from Terri Tuttle
Short wait time to get an appointment, very fast to finish. I just did a check on a few problems and they were very helpful and honest with what should and shouldn't be done for my specific issues.
5 star review from DogLoving Gemini
I had my vehicle starter replaced, very professional done in a timely manner. I got my AAA discount I definitely recommend this place.
5 star review from Jaguar
Very nice people and great service. Came to this place for an oil change and to get my filters replaced. They were nice enough to give me a discount. My car has nearly 100k miles and it needs some more work done, just normal wear and tear. I highly recommend this place to everyone. 👍😊
5 star review from Adam Johann Reger
Grateful to have found these folks to help me. I will be back for sure!
5 star review from Wendy Hancock
Treated more than fairly
5 star review from Cameron Robert Moore
5 star review from David Kajtaniak
I recently had a smog check done at Rocha’s. I was 20 minutes early for my appointment, they got me right in without a wait, and the service was great. Nice clean shop, friendly & efficient staff. I would definitely return for other automotive services in the future.
5 star review from Meghan Mott DVM
5 star review from natashametz
5 star review from Jackie Chittenden
Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePiece of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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