1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
I thought Rocha's was quick and precise!! I would recommend them to anyone !! Just keep in mind fixing your car cost but if you're going to pay good money you want a good business and that's Roch's Automotive😊
5 star review from Chanti Arndt
Good service , and you know what your buying ,work done quickly and cleanly .
5 star review from David Terry
Had a leak in the tubbing that led to my windshield washer bottle. Problem was diagnosed quickly and repaired in a timely manner.
5 star review from Ray LOVELL
Fast and friendly service, highly recommend Rocha's for your automotive needs
5 star review from David Gould
5 star review from Jorge JR Barreto RB Dealer
Rochas is always a pleasure to deal with. Great people working both the bays and front. Extremely knowledgeable and they always take time to explain what is going on with your vehicle. I recommend them highly.
5 star review from Dale Alexander
Rocha's always gives me exceptional service. They will even pick my car up at work and then return it so I can get the work done on my car that is needed. Or, they will give me a ride home and then pick me up again. That is huge, as they are not opened on the weekend. The cherry on top? I trust them.
5 star review from terry cunningham
Everything about doing business with Rocha’s is a pleasure, from text reminders a week before and a day before to a ride home or a comfortable waiting room with great coffee, Rocha’s thinks about the client at every step. Recommended work is explained in detail with varying degrees of urgency. Pricing is pricing.. everything from milk to spark plugs comes with sticker shock. But everything else that Rocha’s does, makes the pricing and inconvenience of auto maintenance a lot easier to do…so I don’t put it off.
5 star review from Bill Thorington
Always very thorough service.
5 star review from Marilyn Bennett
5 star review from Becky Smith
They do great work, completed on time. Skilled technicians and service writers. I recommend them for your automotive needs
5 star review from Mike
I have been using Rocha's since i moved to the area in 2014- they are always respectful and thorough and i couldn't recommend them more. They include an inspection with every oil change and let you know what to keep an eye on for future maintenance.
5 star review from Nicole Delemon
Fast and cheap Smog
5 star review from Matthias Machold
Had ac repaired in my wife’s car. Staff was friendly and communicated well. AC worked great on our trip, would recommend Rocha’s
5 star review from Kylar Davy
I really appreciate how knowledgeable and straightforward Rochas's staff are. They do a great job with communication. Appointments are always scheduled in a timely manner and the turn around on work is always as promised.
5 star review from Melanie Cunningham
Excellent work
5 star review from Tom Gage

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

Having Trouble Finding Us?

1550 Alamar Way, Fortuna, CA 95540

Get Directions

Make an Appointment


Subscribe to our text messages!

The best way to stay in touch with us is by subscribing to our text message service! Be the first to know about our important updates and receive our exclusive offers. Enter your information below to join our text message communications list and never miss a deal.