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1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Rochas is a wonderful shop with a talented and empathetic team. They have always helped me with any issues, or advice on things they can not fix. The reports are nice to have, and they work diligently.
5 star review from Justin Reinke
5
You guys are the best
5 star review from Peggy Colina
5
Once again you provided the upmost service and in such a timely manner. Your personal care for your customers is so appreciated and I personally would recommend Rochas Automotive to anyone. Thanks Toni, Ken and staff.
5 star review from Bonnie Kennon
5
I kind of had an emergency and they were very helpful and getting my van in and repaired.
5 star review from Denise Lomiglio
5
Came in for a smog test on a 2024 F250 which had been purchased out of state. Got there 15 minutes early and they got me in right away. I was told wait time was 25 minutes. They had the pickup done in 20. Nice clean facility.
5 star review from Tom Schultz
5
Rocha's is always dependable. Great and friendly service
5 star review from Carol Wingo
5
5 star review from Maya Simeonova
5
A conscientious crew that gets the job done in a timely manner!
5 star review from Mark Anderson
5
Great service, honest and helpful
5 star review from Becky Smith
5
Wonderful service as always.
5 star review from Cheryl Bahneman
5
Great people to work with
5 star review from Bill Becker
5
Very happy with the service
5 star review from John Morrison
5
Very thoughtful and helpful
5 star review from Peggy Colina
5
Very good help and good staff
5 star review from Kohen Brown
5
Great service as usual.
5 star review from Anonymous
5
Great service as always
5 star review from kenneth Houtby
5

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty


We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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