Merry Christmas

We Will be closed on Monday, December 25th to celebrate Christmas.

1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Professional and efficient service. Thank you.
5 star review from Laura Glenn
The guys did a great job! They did everything from replacing a front blinker light to installing a flat bed, and most things in between. Well done. Thanks!
5 star review from adam tait
The service at Rochas is exceptional. Personal service of exceptional expertise as well as pleasant and personal. I've lived in Eureka and teach in Arcata. For 45-years I've had much attendance to my several cars. Here in Fortuna, Rocha stands far ahead of any in Humboldt County.
5 star review from Thomas E Gage
Rocha's Automotive was professional and updated me every step of the way.
5 star review from Dusty
John at Rocha's completely took care of an out-of-town insurance claim that was not completed correctly. Made a difficult situation very smooth. Many thanks
5 star review from Cindy
Well done guys! Truck runs great!
5 star review from adam tait
great as always
5 star review from kenneth Houtby
Professional and efficient.
5 star review from Duane Rigge
Roaches is a awesome place to take your vehicle they went above and beyond to get my truck in and out and has last forever thanks to them.I definitely recommend them
5 star review from Anthony Micheli
As usual friendly, clean and absolute professional service
5 star review from Artie Perez
Great service
5 star review from Bill Becker
They did an excellent job on my pickup. They have the knowledge and equipment to do the job right the first time.
5 star review from Bob Ladd
5 star review from Max Leon
Good honest job
5 star review from Anonymous
Fast service and a very detailed report
5 star review from Max
Professional and timely. We always appreciate working with Rocha's.
5 star review from Anonymous

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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