1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
When my '03 PT Cruiser started seriously showing its age, Rocha's was recommended to me as a company who could handle a big job. Actually, it was first suggested that to fix it would cost more than it was worth. Not so, not to me. At this time, 10/21, I couldn't find a good used car for apx $4000 which is what the engine repair would cost. Besides I love the Cruiser. Rocha's was friendly, considerate, on-schedule and on-estimate. They did a great job. The car now behaves like it was new. It's a Christmas present to myself. Thank you, Rocha's Automotive
5 star review from Alise Millington
5
great customer service!
5 star review from Keith Forbes
5
5 star review from Stephen Dely
5
4 star review from Ron Walton
4
10/10 will be a returning customer thanks guys
5 star review from Benjamin Wisteria
5
Like family they treat you very well very concerned about your well-being and your vehicle would definitely recommend especially her people out of town that don't know where to go too bad I don't live here so I could keep them as my mechanics
5 star review from John Riski
5
5 star review from Kim Chamberlain
5
Service was great and fast.
5 star review from Larry Bennett
5
5 star review from Joel Newcomb
5
5 star review from Michael Brown
5
5 star review from Ry Tucker
5
They looked over my car to find an issue with it losing power, they couldn’t find anything (because it was an electrical recall issue) but they tried for hours and didn't charge me a penny! Super nice and professional, had it ready on time and had a convenient after-hours drop off system.
5 star review from Lizzy Boak
5
5 star review from Norman Kroon
5
4 star review from JJ Quintal
4
5 star review from Rita Newell
5
5 star review from Elio Robles
5

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty


We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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