Your Dealership Alternative
Family owned and operated
since 2005
Save more with Rocha's Automotive Inc. $20 Off
Brake Service
Disc or drum brakes, resurface drums or rotors, new brake pads or shoes. For most cars and light trucks. Some restrictions apply. Not valid with other offer or special. Coupon must be presented in advance.

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Always do a awesome job.
5 star review from Dave Taijala
Excellent service
5 star review from Damian Bertain
They provided me with a very prompt, professional and detailed report on a F-250 diesel Super Duty.
5 star review from Ray's Used Cars
Did the oil change very promptly, provided a list of items that were inspected and identified what items were okay and what items will need to be taken care of in the near future. My care is approaching the 100,000 mile mark with scopes of work needing to be taken care at that point. Some scopes were taken care in the past at my request.
5 star review from Bob & Carolyn Kapus
The staff is quick to help
5 star review from Steven Comarsh
Excellent service, thorough inspection, and very helpful staff. Everyone was very friendly, and was going to answer all of my questions. They were also willing to take me home while my car was being serviced, and to come pick me up when it was done.
5 star review from Nicole
Excellent customer service.
5 star review from Jon Reger
Smog tested my car in less than 20 minutes.
5 star review from Steve Linkins
Very pleased with the entire repair of my 2011 Ram. Tony was very easy to connect with from start to finish. Very professional business. Organized, polite, thorough.
5 star review from Ron Dockins
Very pleased with the entire repair of my 2011 Ram. Tony was very easy to connect with from start to finish. Very professional business. Organized, polite, thorough.
5 star review from Ron Dockins
After my husbands Chevy Silverado’s spark plugs went out, he was able to make an appointment the next business day. John kept us informed and honored our request to just do the necessary repairs. The truck was ready for pick-up within 24 hours, a job well done.
5 star review from Eric Tyson
the shop is clean, friendly staff, seemed well informed about repairs. very good experience. Leon
5 star review from Leon Kent
Great service, great staff and you get your 5th service free
5 star review from William Becker
Great, speedy service!
5 star review from Shawn Barsanti
I was completely satisfied with the work done on my Toyota Corolla and I wouldn't hesitate about bringing it in again. The work was done promptly and efficiently. Everyone was warm and friendly.
5 star review from William Lott
Great Service. Would definitely recommend
5 star review from Mark Maurer
Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePiece of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

Having Trouble Finding Us?

1550 Alamar Way, Fortuna, CA 95540

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