1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Your Dealership Alternative
Family owned and operated
since 2005
Save more with Rocha's Automotive Inc. $20 Off
Brake Service
Disc or drum brakes, resurface drums or rotors, new brake pads or shoes. For most cars and light trucks. Some restrictions apply. Not valid with other offer or special. Coupon must be presented in advance.

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
First time customer and had a great experience. Friendly and helpful staff.
5 star review from Clendenen"S Cider Works Clendenen
Always prompt and courteous service. Information on needed repairs always given in advanced, and the vehicle is running Great.
5 star review from John & Janice Simmons
Thank you for taking such good care of my car.
5 star review from Susan Schuessler
Great job Tony, Angie and crew as always. Thanks for all of your help over the years. Happy Thanksgiving
5 star review from Eldon Whitehead
1st time customer. I was very satisfied with everything!
5 star review from Clif Clendenen
Great shop! I just moved to this town and needed to find a shop I could continue to go to over time with my high-mileage car. They checked all the boxes for me- timely, friendly, well priced, and communicative. I always appreciate when someone working on my car will take the time to explain what they suggest and why, be honest about what's necessary vs what could wait, and not be pushy when I make choices based on my own budget. Highly recommend.
5 star review from Caroline Tashjian
Had a great experience here! Stayed in the waiting room while my car was getting worked on and got to witness the interactions of the staff. You can tell everyone enjoys their job because everyone treated each other with respect and exhibited a healthy family atmosphere. Didn’t feel taken advantage of at all and they answered all of my questions. Made the hassle of getting my car to pass smog easy! Was in and out in and couple hours
5 star review from Caris Nett
My first experience with them was excellant, they were very thourough with my car. They gentleman at the front counter was extremely nice and friendly. He also was very knowledgeable and listened intently to my concerns. I was very happy with the overall experience. I will definetley be going back as my car needs help. Thank you Rochas Automotive, signed a happy customer, Ms. McCarthy
5 star review from Beth McCarthy
Good place. Big prices but garages are. People friendly and works with you. Tony at counter a great help.
5 star review from Pat Campbell
Go there. Go there. They are honest, work is always top notch, and cost is reasonable
5 star review from Janice Simmons
Highly recommend. Highly recommend
5 star review from Sandie Myers
Nobody else touches our Honda. They are honest and always willing to take care of urgent needs and postpone others due to budgeting. I have full faith in them and their service team to keep my family safe on the road.
5 star review from Renae Alejandre
Outstanding. Great quality crew and work, and an extremely friendly and professional staff. In the event that you need to wait they have a very comfortable wait area.
5 star review from Adrian Jordan
I am so happy with the services Rocha's Automotive provided me. Being a single parent, sometimes it's hard with only one vehicle. Rocha's brought me home once my car was dropped off and picked me up. They also where incredibly helpful with what service I would need and explaining why it was needed. EVERY staff member from helping make my appointment to providing the service completion was AWESOME!!!! Thank you so much. Sincerely, Michele Schlesiger
5 star review from Michele Schlesiger
Best quality. The BEST around!
5 star review from Racheal Henry
Quality Care. Get-er-done. On time, on price and done right!
5 star review from Bill
Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePiece of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

Having Trouble Finding Us?

1550 Alamar Way, Fortuna, CA 95540

Get Directions

Make an Appointment