1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Rocha’s is a professional shop with helpful staff. They take the time to explain everything and while it’s not the least expensive place, they do a great job, and provide recommendations for maintenance when you need it. I’ve been a loyal customer for a couple years, and they always steer my straight!
5 star review from Zia Schatz
Awesome service, friendly,
5 star review from Debbi Taijala
Rochas I took my dodge 2500 in with a transmission issue the mechanic told me I needed a new one I said no I don't, just because I have 288000 miles on it doesn't mean I need a new one.Long story short he fixed it . We both laughed when I picked it up. Great people and great mechanics. Thanks so much shifts better than ever . thanks Jeff I'll be back if if I need anything else done. [email protected]
5 star review from Jeff Watson
These folks take care of my car and keep me safe. Appreciate all they do!
5 star review from Kristin Chambers
Always great service!!!
5 star review from Laura Haskin
Excellent auto service and your customer service is superior!
5 star review from Ron Victorine
Staff is friendly, professional, and efficient. They work quickly on your vehicle to get you back up and going.
5 star review from Lisa Barsanti
Rocha's gets the job done.
5 star review from cecelia A holland
Rocha's provided a very thorough vehicle inspection with pictures, description of issues, and repair costs. I would recommend Rochas over the Jeep dealership in Eureka!
5 star review from Nicole Charneski
Awesome, friendly and very professional!!
5 star review from Cindy Reed
They were very nice and did routine maintenance plus some suggested maintenance. Thank you so much for the Christmas card. Their prices are a bit high but good maintenance overall. They didn't clear my routine maintenance light I had to do it myself but they were helpful in trying to do it, i just found the solution quicker.
4 star review from Rein Maker
When my car's engine light came on I took it to three different automotive repair shops with no success and plenty of cost. Rocha's Automotive was able to diagnose the issue in one afternoon. They were efficient, friendly, explained the issue thoroughly, communicated at all times. It was a positive experience for me and I would recommend them highly.
5 star review from Sheila St. John
Always helpful and willing to get your vehicle in for diagnostics and repairs quickly. Great service.
5 star review from J B
Rocha's Automotive was able to diagnose my car problem after three other shops couldn't. Thorough, quick, great communication and my car is finally running well.
5 star review from Sheila St John
Professional, quick service. Got us right in when we needed it. Highly recommend!
5 star review from Anjanette Laloli
I am thrilled with the work Rocha's has done for me. They took photos of all the parts that needed to be fixed, broke down all the prices in a detailed email, and the work was impeccable. I am so impressed! As an added surprise, all the work was guaranteed for 3 years/36,000 with roadside assistance included. Also, often I feel like I'm treated differently in my shops because I'm a woman. I did not feel that way with Rocha's. I can't recommend them more highly.
5 star review from Susie Ruth

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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