1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Great service!!
5 star review from Penny Fregeau
Rochas Automotive was really helpful and friendly, they got the job done really fast and were very professional.
5 star review from Jesus cruz
Took my car right in when I had an issue, couldn't find anything wrong and no charge! Thank you Tony!
5 star review from NorCalDav NorCalDav
Awesome, friendly staff! Their mechanics are good at what they do, and are thorough when providing details and estimates on repairs. They are my go-to for all my auto maintenance and repair!
5 star review from Kiddles
Did everything need thoroughly and quickly.
5 star review from CAMERON Wilson
Great service team! I won’t take my car anywhere else.
5 star review from James Blake
Had a great experience with your shop for a smog. The service was quick and very friendly. Would recommend to friends and family needing auto repair. Thanks again
5 star review from Anna Gomez
Honest and very thorough. Friendly and clean. Professional atmosphere and great quailty work. Rochas have taken care of our cars for years and years and we love them!! Highly recommended!
5 star review from Kellie Herman
Another great shop to take my vehicles to.
5 star review from ritchie miner
Very good customer service.
5 star review from Stacy Hanson
Very great service, diganosted my vehicle and fixed it in a professional, fast and friendly manner. Will be seeing them for any future services.
5 star review from Rocky Crowl
Great Company, great family of Employee's and the best of service anywhere. Recommend Rocha's to everyone that is having problems with your Vehicles. We trust all of our Vehicles with them and they have never let us down. 6 STAR rating as far as we are concerned.
4 star review from Eldon Whitehead
They were very accommodating, friendly, and on time! I could tell they take pride in their business and take good care of their customers!
5 star review from jen christ
I love doing business with professionals. Rocha's is timely, Clean, Polite and Competitive.
5 star review from Sandra Dale
Always upfront and honest. Did some great diagnostics that I couldnt do for a fair price. I will be back
4 star review from ropersque1
Completed the service and replaced the power seat switch on time and within the quoted price. Everything worked like new
5 star review from Mike Johnson
Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePiece of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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