Your Dealership Alternative
Family owned and operated
since 2005
Coronavirus Update!
Please read more information on how Rocha's Automotive can help you and your family:
Notice to Rocha’s Automotive Customers regarding business operations due to COVID-19. As the coronavirus (COVID-19) continues to rapidly evolve, Rocha’s Automotive is continuing to closely monitor the situation ... [read more] and we are taking preventative steps to limit the impact on our operations. In order to protect the health of our staff, customers and others in our community we ask our Customers to use technology as much as possible. First Please DO NOT come into the shop if you have any symptoms or have traveled out of the area. We can take appointments over the phone or by email. Our Service advisors can email or text you a picture of your Diagnosis and 30 Point Vehicle Health check as well as an estimate. We can take payment over the phone and we have a drop box for before/after hours. Some customers are leaving their keys in the vehicle and calling from their vehicles and the service advisers will come out and get the vehicle. We can also pick up your vehicle at your work or home. Our Customers in essential service jobs need to be able to get to work and many restaurants are ramping up their delivery service. Also, people have to be able to get to the pharmacy the grocery store and doctors appointments. For this reason, Rocha’s Automotive is an essential service. Please call us for appointments or any questions at 707 725-8777. Thank you, Ken and Angie Rocha Rocha’s Automotive, Inc Your Dealership Alternative ... [hide]

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
The staff at Rocha's Automotive are always very pleasant and professional.
5 star review from Angela Hunt
We appreciate the many ways Rocha's uses to remind us about servicing our vehicle. Getting "around to it" is often difficult, so we need the friendly nudges. The crew is always helpful when we do arrange appointments and very detail oriented about caring for our car. Rides to work are a huge benefit when there is no other way to leave our car for servicing. Integrity of service with a smile.
5 star review from Lael Morss
Very friendly and professional! Incredible value and service!
5 star review from Anonymous
I already has an appointment for some front suspension work, when a recently occurring "funny noise" started we discovered that the right front brake piston was nearly frozen. I got the brakes repaired at the same time! Beats the tar out of having them fail and me getting stuck out in the middle of nowhere. Always outstanding customer service. Thanks!Yh
5 star review from Jon Reger
Rocha’s always treats us like we are their only customer. We had a breakdown in the evening and they made an appointment early the next morning. They called with their findings, a firm price and time frame to repair and return the car. We are back on the road in less that 24 hrs. Who could ask for more.
5 star review from Bill & Susan Thorington
Always do a awesome job.
5 star review from Dave Taijala
Excellent service
5 star review from Damian Bertain
They provided me with a very prompt, professional and detailed report on a F-250 diesel Super Duty.
5 star review from Ray's Used Cars
Did the oil change very promptly, provided a list of items that were inspected and identified what items were okay and what items will need to be taken care of in the near future. My care is approaching the 100,000 mile mark with scopes of work needing to be taken care at that point. Some scopes were taken care in the past at my request.
5 star review from Bob & Carolyn Kapus
The staff is quick to help
5 star review from Steven Comarsh
Excellent service, thorough inspection, and very helpful staff. Everyone was very friendly, and was going to answer all of my questions. They were also willing to take me home while my car was being serviced, and to come pick me up when it was done.
5 star review from Nicole
Excellent customer service.
5 star review from Jon Reger
Smog tested my car in less than 20 minutes.
5 star review from Steve Linkins
Very pleased with the entire repair of my 2011 Ram. Tony was very easy to connect with from start to finish. Very professional business. Organized, polite, thorough.
5 star review from Ron Dockins
Very pleased with the entire repair of my 2011 Ram. Tony was very easy to connect with from start to finish. Very professional business. Organized, polite, thorough.
5 star review from Ron Dockins
After my husbands Chevy Silverado’s spark plugs went out, he was able to make an appointment the next business day. John kept us informed and honored our request to just do the necessary repairs. The truck was ready for pick-up within 24 hours, a job well done.
5 star review from Eric Tyson
Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePiece of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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