1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
5 star review from Rita Newell
5 star review from Elio Robles
5 star review from Julie Hernandez
Rochas helped fixing various issues on our older diesel truck. Friendly, fast and professional! Thank you!
5 star review from frederic diekmeyer
Good service, fast work, done quickly.
5 star review from Bill Christen
I want in to get my car smogged and they got right too it. The smog failed because I recently had the battery/ecu unplugged and thought that driving around 70 miles would be enough but it wasn't. They said the next time I come in for an appointment they could check the ecu to see if the emissions monitors have closed before they ran the next smog. Over all very nice people and quick service.
4 star review from Anthony Steeves
4 star review from Clayton Peppas
We are on vacation an had a bushing on the wipers break. We stopped at Rochas and they took care of us immediately! Awesome customer service and they saved our vacation. Hard to be on the coast without working windshield wipers!
5 star review from Nannette Porath
First time at Rochas.... really clean and comfortable waiting room, friendly staff and super quick service. I'll be back for sure.
5 star review from Rick Moore
5 star review from Michael Beaudoin
Easy to schedule the appointment. I was promptly greeted and checked in. Very nice waiting room. Service was quick and check out was fast. I will be back for other service as needed.
5 star review from Mike Dow
5 star review from ROBERT JOHNSON
a very complete ckeckup of my pickup and replaced any hoses and belts that were leaking or anything that needed replacing or fixing. i am very pleased with there work and so happy to have a working air conditioner! thank you all for your excellent service. it is so nice to have a garage that i can trust and depend on.. Linda Patmore
5 star review from Linda Patmore
We do our own A/C Service here at our facility except for the new R1234 refrigerant. Thankfully Rocha's purchased the machine to evac and recharge that type of A/C and they are right behind our shop, so it makes it very handy to bring them our sublet work. Thanks guys!
5 star review from Norcal Autobody
5 star review from Alan Rodriguez
Very good honest people my car works all the time after repairs. Very friendly accommodations
5 star review from Rebecca August

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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