1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Awesome work. Awesome Staff. Dropped my Van off at 10 and by 2 it was ready. Had 2 jobs done in my Van. Highly recommend them for Auto Care.
5 star review from Peggy Farmer
Great locally owned shop that really takes care of people and keeps customers informed. I wasn't thrilled to have major problems with my truck, but I was happy to know that Angie, Kenny and their crew were taking care of my needs.
5 star review from Eric Stockwell
I was kept updated on the costs, needed repairs and any potential delays. Good Service. I will be trust them with any future work on my vehicles.
5 star review from Sharon Johnson
Professional counter service people. Service took less time than expected and was at estimated price. Clean and friendly waiting area.
5 star review from Patty Schlotzhauer
5 star review from Seinna Rankin
Very easy to set up appointments and work is done soon. Customer service is outstanding. I’m happy to have found an auto repair business I trust.
5 star review from Anonymous
Always very friendly and eager to help me with whatever i'm having trouble with. I had a bunch of things on my car that were overdue and they helped me out to get it all done at once- even picked me up at work so i could pick up my car :) Thank you guys!!
5 star review from Nicole
5 star review from Steve Fregeau
Everyone was friendly and very helpful. The work was done on time and within the estimate. Their hourly rate is one of the best in the county; in fact, on just the hourly rate alone we saved over $300 from another mechanic’s rate. I will definitely go back to Rocha’s for future service.
5 star review from M GardinerConner
5 star review from shawn miller
5 star review from Stephen Ohlund
5 star review from Ty Rose
We have always received great service from Rochas!
5 star review from Jesse Chittenden
If your car has a problem I recommend car repair here. Service is good, very fast, reliable. give very good advice👍👍👍
5 star review from Minthira Srisuwan
job well done, customer service excellent
5 star review from Susan Campbell
5 star review from Samantha Brewer

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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