1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
The absolute best car repair and maintenance in Fortuna! Would not take my car anywhere else.
5 star review from Greg Baird
5
Friendly knowledgeable and patient. Tried to find alternatives to provide the best service. FIRST CLASS…
5 star review from Anonymous
5
Friendly, fast and efficient!
5 star review from Suzy Sicard
5
I was impressed with your service. So nice having the shuttle
5 star review from Nancy Chamberlain
5
4 star review from Christianne Tanner
4
Always fadt, quality service with a good attitude
5 star review from George Brenard
5
Always awesome service! I don't hesitate to make my car here for all of it's needs, not just oil changes. Next up - new shocks & struts which I'll be having them do.
5 star review from Craig Lawler
5
Front desk was incredibly nice. The mechanic took the time to sit and listen to my complaints. I left reassured and confident in the small work they did on my car. They are fair priced and didn't try to up sell. Happy with this experience (:
5 star review from RoxAnne Stoll
5
5 star service I'm very impressed.
5 star review from Shari Doers
5
Excellent..definitely recommend this business. Price was very acceptable..service was awesome. Thanks ya'll
5 star review from Lynndee Mcdonald
5
It’s great to have such prompt, courteous and efficient staff taking care of my car. Thank you and Happy New Year.
5 star review from E M
5
Did smog cert. Only took about 15min. Excellent service.
5 star review from Alan Kelley
5
Excellent service as usual!
5 star review from Rebecca Smith
5
I have been using Rocha's for the entire families auto care, Ken and Angie did a wonderful job in setting up the company, making if professional but giving it that personal touch also. Their staff is amazing, they call with details about what might need to be done now and what will be needed in the future, helps Clients always know what to expect and they are very courteous. Ken and Angie are always very community minded are participate in events.
5 star review from Tina Christensen
5
Very friendly staff. They were professionally accurate, in dealing with my automotive needs. I would highly recommend them to others. I will deal with them, and no other, in the future.
5 star review from Brian Mckinnon
5
Service was much more than I expected. First time in my life that I've ever left my vehicle to be worked on in a shop. I will no longer be working on my own car again, because these guys are top notch. Couldn't ask for better. Great team of mechanics. Thanks to all of you at Rochas.
5 star review from Douglas Bishop
5

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty


We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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