1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Our truck broke down while traveling. Rocha’s was the closest repair place for a tow . We couldn’t stay in town. John was incredibly helpful with phone calls, texts and pictures of the repair as it progressed. Rocha’s got to our vehicle sooner than promised and kept us informed every step. We picked up our truck and it is in great running condition. I would highly recommend Rocha’s Automotive to anyone needing repair work done. They were great.
5 star review from Kim Stork
5
Service with a smile! Car runs great!
5 star review from Cindy Bardin
5
Great service,
5 star review from Bill Becker
5
Honest people, honest job at an honest price!
5 star review from Collin Caster
5
Nice people good service
5 star review from Carl Young
5
The issue was fixed perfectly and the staff is very polite!
5 star review from Nancy Victorine
5
I was very happy with my experience at Rocha’s. The are thorough in their inspection process and did the repairs in a timely manner. Wonderful customer service as well. Thank you so much! Cherie
5 star review from Cherie Edwards
5
Great job performing regularly scheduled maintenance on my car. Thank you.
5 star review from Laura Wright
5
It’s always stressful when your car breaks down far from home. Even worse when it’s your RV, i.e. your temporary home. The logistics are that much harder. Team Rocha got us back on the road faster than estimated. We had no further issues on the long drive back home. No more stress! 6 out of 5 stars!
5 star review from Kevin T.
5
Have brought my car here for two years now. Great people, fair prices and am grateful to have them in Fortuna!
5 star review from Katrina
5
Great service as always
5 star review from kenneth Houtby
5
Fantastic Experience! Communication was great. No surprise charges. I felt the rates were appropriate and fair. Thank you so much for your service.
5 star review from Frankie Huey
5
5 star review from Domenic Belli
5
Always feel welcomed very informed on what options I have. Amazing group of people. Got my car back why b4 expected considering it is a Holiday. Thanks for getting back to NV for my long awaited week with my Grand daughter, Grand Dog and my kids. I appreciate u
5 star review from Angie Lorenzo
5
Your Crew and Staff are amazing. Thanks for making this week's travels back to NV not as hectic.
5 star review from Angela Vincent
5
Great, friendly, informative, and fast service! My car deserves the best service and Rocha’s always delivers just that!! Thank you one and all.
5 star review from Pat Inabnit
5

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty


We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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