1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Great service, friendly people, and a very trustworthy business
5 star review from Norman Kroon
5
5 star review from Douglas Golnick
5
5 star review from Lucy Mendez
5
Rochas Automotive is awesome. They are very upfront about what needs to be done and how much it will cost. My car needed a whole long list of services and they managed to accomplish everything in one day. I highly recommend them.
5 star review from Margery Sotomayor
5
Great people!
5 star review from Charlie Ross
5
Always dependable and great service from Rocha's crew!
5 star review from Jeff Pockett
5
I love their service and everyone who works there. Very good service!
5 star review from Cheryl Bahneman
5
5 star review from Susan Schuessler
5
Wonderful and extremely thorough! Showed me how to save money while still keeping up with car maintenance!
5 star review from Elana Dorsey
5
5 star review from Lisa Antoinette
5
5 star review from Lisa
5
Great service
5 star review from Bill Becker
5
If you want your car fixed right take it to Rochas
5 star review from David Gould
5
5 star review from Ray Lovell
5
5 star review from Solaris Stock
5
5 star review from Matt Rogers
5

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty


We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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