1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
This place is the best shop I’ve ever been to. They always take good care of my vehicles. They are a bit pricey but sometimes you get what you pay for.
5 star review from Nicky Anderson
I am always happy with all of you
5 star review from Peggy Colina
Fast, efficient, friendly and fair service. Couldn’t ask for better service, communication and fair prices. Appreciate you!
5 star review from Mike Voight
Very professional, easy to talk to. Got me vehicle repaired in timely fashion
4 star review from Eli Woodward
Rocha's Automotive is a great shop. They are extremely thorough while diagnosing your vehicle and following up with quick honest repairs. We bring our 2017 Volvo and my 2008 2500HD GMC to them and have had great service. I recommend them highly.
5 star review from Dale Alexander
5 star review from Southern Trinity Area Rescue
Prompt and professional service. Very happy doing business with Rocha’s Automotive.
5 star review from Nader Eshghipour
Top notch.
5 star review from John Carter
Thorough, professional, clear on what is needed for your vehicle & why!
5 star review from Courtney Sousa
As always, excellent service with quality people.
5 star review from Anonymous
Best car service in town. Not only did they fit me in right away for an overdue oil service, they checked my entire vehicle and pointed out a serious issue with my tires. Excellent customer service!! Highly recommend Rochas Auto. Money well spent.
5 star review from Gina Short
Had Subaru/Saab 92x brakes/rotors/pads in stock. Professional service. Open to idea of replacing used engine if needed
5 star review from Matt Haze
5 star excellent
5 star review from larry lanferman
Rocha's Automotive have been servicing our vehicles for years and we are very happy with their service! Their employees are very helpful and knowledgeable.
5 star review from Ronald Victorine
Been coming to Rochas for many years. It's always nice to know the service will be done right, the inspection will show things to watch and any work needed will be done right. Also that my kid's vehicles will be safe to drive!! Super friendly, professional and accommodating to your needs! Give 'em a try!!!
5 star review from Bob Schneider
I would give this company a great review for their customer service and for the actual work done on my car. They give your the cost up front so there is no surprises. Work was done on time.
5 star review from LeeAnn Walstrom

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

Having Trouble Finding Us?

1550 Alamar Way, Fortuna, CA 95540

Get Directions

Make an Appointment


Subscribe to our text messages!

The best way to stay in touch with us is by subscribing to our text message service! Be the first to know about our important updates and receive our exclusive offers. Enter your information below to join our text message communications list and never miss a deal.