1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Great service, the Tony, Justin do a great job
5 star review from Anonymous
Awesome service. Was in and out quick. I will definitely be using them again!
5 star review from Jess P
Had an appointment to get smogged. They were ready, efficient and on time. What more can you ask for!
5 star review from Howard Glenn
Such a nice company. Everyone working here is extremely helpful. They review everything with you up front & give you updates if anything changes. I highly recommend them.
5 star review from Lori Matthews
The work was done in a professional manner. They quickly recognized I needed service assignment that day and brought a service person out to assess so parts could be ordered that day. The reception was friendly and professional.
5 star review from Jon Roelofs
Rocha's Automotive services all of our cars and trucks. They always keep us on the road!
5 star review from Rebecca Williams
Great service, service desk are great to work with
5 star review from Bill Becker
5 star review from Linette Menzel
Thank you, John and the entire staff for taking care of my car. It’s difficult for me to leave my “BlueOx” even for a day and nearly impossible for two weeks, Holiday weekend and waiting for parts, but I had to trust that they were taking care of it. I’m very grateful my car was ready as promised and for their patience with me.
5 star review from Evelyn Morris
Knowledgeable, friendly, comfortable waiting area.
5 star review from Carol Wingo
Very helpful and friendly. 👍
5 star review from Kori Roberts
5 star review from Emilia Brinckhaus
I scheduled a brake check for my truck as I do a lot of towing with it. John kept me informed of the process as Travis inspected the brake system and fluids. I was pleasantly surprised to find out the brakes were performing well and I didn't need them replaced yet. They made me aware of some maintenance issues that should be handled down the road but didn't high pressure me to do them now. The waiting area was clean and comfortable. I recommend them for all your automotive repairs and system checks..
5 star review from Mark Kirch
Always excellent
5 star review from Laurie Moulton
Quick and easy smog check.. Nice staff too
5 star review from Ines Caballero
Great Job 👍
5 star review from Patrick McKay

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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