1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Great job performing regularly scheduled maintenance on my car. Thank you.
5 star review from Laura Wright
It’s always stressful when your car breaks down far from home. Even worse when it’s your RV, i.e. your temporary home. The logistics are that much harder. Team Rocha got us back on the road faster than estimated. We had no further issues on the long drive back home. No more stress! 6 out of 5 stars!
5 star review from Kevin T.
Have brought my car here for two years now. Great people, fair prices and am grateful to have them in Fortuna!
5 star review from Katrina
Great service as always
5 star review from kenneth Houtby
Fantastic Experience! Communication was great. No surprise charges. I felt the rates were appropriate and fair. Thank you so much for your service.
5 star review from Frankie Huey
5 star review from Domenic Belli
Always feel welcomed very informed on what options I have. Amazing group of people. Got my car back why b4 expected considering it is a Holiday. Thanks for getting back to NV for my long awaited week with my Grand daughter, Grand Dog and my kids. I appreciate u
5 star review from Angie Lorenzo
Your Crew and Staff are amazing. Thanks for making this week's travels back to NV not as hectic.
5 star review from Angela Vincent
Great, friendly, informative, and fast service! My car deserves the best service and Rocha’s always delivers just that!! Thank you one and all.
5 star review from Pat Inabnit
Always a good experience.
5 star review from Roxanne Hartz
Great service and loved the ability to use the shuttle
5 star review from Gail Morgan
5 star review from Scott Miller
Have been a customer of Rochas for many years. Never disappointed in the quality of service or the efforts they take to make sure your vehicle is safe to drive. From the front desk to the mechanics, everyone gives you great customer service. Always a nice, friendly and professional group!!!
5 star review from Bob Schneider
Super friendly staff, they had our truck smogged and ready in a timely matter!!(: definitely will be returning in the future if we need anything for our vehicle!!
5 star review from Terri Sanchez
Hands down the best experience I've ever had at a car shop. Quick, honest and professional. They sent me pictures and videos of all problems areas with descriptions letting me know how moderate to severe each issue was. At the end of the day they did only what was necessary (per my request) and at a fair price. They left my car clean and she runs great. 10 outta 10 by me!
5 star review from Laura Whitmire
I highly recommend these guys. They were very nice and helpful to me when I had a little problem on a cross country trip. Stopped in and got very genuine courteous service that you don't always see these days. Thanks again Rochas👍🙂
5 star review from Lee C.

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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