1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
5 star review from McKinna Merideth
4 star review from Mike Cady
Excellent service! Friendly staff!
5 star review from Dave Reed
5 star review from Helen Sanchez
Too long; didn’t read version: This place is legitimate. Staff is incredibly friendly (they address you by your name, unreal!) I will not be taking my vehicles anywhere else other than Rocha’s Automotive moving forward. I have time to read version: I recently purchased a 2002 Toyota Tacoma and needed some maintenance work performed on it; the valve cover gaskets were starting to fail. This was causing oil to leak onto the exhaust manifold which would then lead to smoke coming from the engine compartment. Not overly concerning but if neglected could lead to an engine fire. Anyways when the tech that was dismantling the valve cover to replace the gaskets they noticed that the cover itself was cracked. They took the initiative and had the crack repaired (the right way) by sourcing it out to a local welder. In addition to the work that was initially requested they informed me that my rear brakes were shot. So I had them replaced. After about two-three days of driving around town and on the highway I came to the conclusion that something was very wrong with the brake job. I was experiencing horrible vibrations in the steering column and the entire body of the truck would shake violently at both high and low speeds. I took it back to Rocha’s Automotive and spoke with one of the staff members and explained the issue. They got back to me later that same day and sure enough there was an issue with the brakes. It wasn’t anything the techs did wrong, the parts that were ordered were built to different tolerances. In fact, Tony, one of the staff members (I believe the owner) informed me that they went through 2-3 different pairs of drums before finding a set that fit just right. After rectifying the issues with the rear brakes Tony mentioned that the truck still didn’t feel quite right, so they replaced my front rotors and brake pads free of charge, “Customer Satisfaction” as he put it. Unbelievable. Nobody does this. No one. This is the type of service you hear about when you talk to people from a bygone era. It’s interactions like this that build rapport and allow for a lasting relationship to be formed. I will be going here for all my vehicle needs for as long as I’m living in the area. Thank you to everyone at the Rocha’s Automotive! You guys rock!
5 star review from Andrew Shaw
Customer service was outstanding! They went above and beyond to get my mom's car fixed. Their pricing was unbeatable after shopping around. Would definitely go back again and again...thank you!
5 star review from Tate Johnson
Great customer service. Got me in in a timely manner and work was completed as promised.
5 star review from Ken Houtby
5 star review from Michele Brannan
I'm impressed with the professionality, willingness to explain everything and great overall customer service!
5 star review from Penny Fregeau
5 star review from Kris Cowan (Lostraider)
5 star review from Brian Kovats
5 star review from Susan Kent
I appreciate the added consideration of picking up and returning my car. You were all very helpful in explaining what needed to be done and was finished in a short amount of time. I will definitely be back for any future needs and will always give you a big👍
5 star review from Doris Frasier
5 star review from John Sturner
Rochas always provides great timely service for my vehicle, thank you !!!
5 star review from Patty Renner
Car died would not turnover to even try to start. Towed in for diagnostic test. They troubleshoot the starting system and found that the culprit was the oxygen sensor wiring had shorted out the sensor blowing out a fuse. All fixed now
5 star review from S Mo
Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePiece of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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