Your Dealership Alternative
Family owned and operated
since 2005
Coronavirus Update!
Please read more information on how Rocha's Automotive can help you and your family:
Notice to Rocha’s Automotive Customers regarding business operations due to COVID-19. As the coronavirus (COVID-19) continues to rapidly evolve, Rocha’s Automotive is continuing to closely monitor the situation ... [read more] and we are taking preventative steps to limit the impact on our operations. In order to protect the health of our staff, customers and others in our community we ask our Customers to use technology as much as possible. First Please DO NOT come into the shop if you have any symptoms or have traveled out of the area. We can take appointments over the phone or by email. Our Service advisors can email or text you a picture of your Diagnosis and 30 Point Vehicle Health check as well as an estimate. We can take payment over the phone and we have a drop box for before/after hours. Some customers are leaving their keys in the vehicle and calling from their vehicles and the service advisers will come out and get the vehicle. We can also pick up your vehicle at your work or home. Our Customers in essential service jobs need to be able to get to work and many restaurants are ramping up their delivery service. Also, people have to be able to get to the pharmacy the grocery store and doctors appointments. For this reason, Rocha’s Automotive is an essential service. Please call us for appointments or any questions at 707 725-8777. Thank you, Ken and Angie Rocha Rocha’s Automotive, Inc Your Dealership Alternative ... [hide]

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Honest and very thorough. Friendly and clean. Professional atmosphere and great quailty work. Rochas have taken care of our cars for years and years and we love them!! Highly recommended!
5 star review from Kellie Herman
Another great shop to take my vehicles to.
5 star review from ritchie miner
Very good customer service.
5 star review from Stacy Hanson
Very great service, diganosted my vehicle and fixed it in a professional, fast and friendly manner. Will be seeing them for any future services.
5 star review from Rocky Crowl
Great Company, great family of Employee's and the best of service anywhere. Recommend Rocha's to everyone that is having problems with your Vehicles. We trust all of our Vehicles with them and they have never let us down. 6 STAR rating as far as we are concerned.
4 star review from Eldon Whitehead
They were very accommodating, friendly, and on time! I could tell they take pride in their business and take good care of their customers!
5 star review from jen christ
I love doing business with professionals. Rocha's is timely, Clean, Polite and Competitive.
5 star review from Sandra Dale
Always upfront and honest. Did some great diagnostics that I couldnt do for a fair price. I will be back
4 star review from ropersque1
Completed the service and replaced the power seat switch on time and within the quoted price. Everything worked like new
5 star review from Mike Johnson
Many years of great service!!! Always professional and courteous, plus I know the work will be done right for the safety of my kids and I. Thanks Rocha's Automotive!!!!
5 star review from bob schneider
My experience at Rocha's Automotive has a been a pleasant one the past 3 to 4 years. They are customer friendly everytime I bring my car in for a check up and/or a car repair. They are knowledgeable and experience workers who have compassion honesty trust when conducting business with customers as well as repairing my car. Rocha's Automotive team are also flexible when scheduling customers for appointments. Sincerely, Patrick
5 star review from Patrick Cross
I was super impressed with how quickly I received the information regarding the repairs my vehicle needed. I love the comprehensive breakdown Rocha's provided so my husband and I could decide how to proceed. Everyone was very professional and nice to work with!
4 star review from Siana Emmons
As always, EXCEPTIONAL service. I service all 3 of my vehicles at Rocha's and will not go anywhere else. Very easy to make appointments and drop off and pick up is always a breeze!
5 star review from Adrienne Tindal-Schulz
They always give lots of info, always get my car back to me when they say, and with Covid regulations they were very good. Car was clean, and smelled like sanitizer when returned :)
5 star review from Jackie Jackson
My car needed a new water pump during the COVID-19 shelter in place. i live in Ferndale and they picked up my car and delivered it to me when it was repaired.
5 star review from Jackie Cory
Rocha's has consistently been polite and professional every time I have dealt with them. They keep my my higher mileage truck on the road, which keeps me working!
5 star review from Drew Mentzer
Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePiece of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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