1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
I am totally satisfied with Rocha’s.
5 star review from Doris Frasier
Great service, easy to work with, friendly staff
5 star review from William Becker
Have now taken two of my vehicles to Rocha's for service and repairs. Both times John was my service rep. He did an excellent job. Work was performed well and as needed. And prices were reasonable. Everyone there makes you feel like they care about your satisfaction, and they appreciate your business and patronage. I will definitely continue to take my vehicles there.
5 star review from Mark Gonsalves
Awesome service. My truck needed a tuneup. They did it for under the estimate and it was ready in estimated time given. I will take my truck back whenever it needs servicing.
5 star review from Kathryn Youngberg
Tune up with spark plugs replaced. The technician took the time to tell me what needed to be done in the future on my truck. Explained what they did on my truck also advised a small exhaust leak but that it didn’t need immediate attention. I was completely pleased with this company.
5 star review from Kathryn Youngberg
These guys are really kind and helpful! They helped me out when I was in a situation with my truck. They took time out of their busy schedule to help me free of charge! Really awesome to get treated so well!
5 star review from rabb shah
Great service in every way. They are professional and personable. They even take me home and pick me back up when the work is done.👍
5 star review from Terry Cunningham
Great service
5 star review from holly loyd
Courteous staff, good service. Finished ahead of the estimated time. Thanks
5 star review from Jack Rogers
So knowledgeable, friendly and professional! Will definitely be back!
5 star review from Eliza Proctor
Twice now these guys have helped me in a major bind. They have been so kind and helpful. Highly recommend these guys!
5 star review from Shannon Coates
Been with them for years and always happy with their service and always very friendly
5 star review from Betty Inman
4 star review from Joan Prather
5 star review from Linda Medero
Always pleased with the quality work and professional service.
5 star review from Michael Acevedo
Professional and honest.
5 star review from Duane Rigge

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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