1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
5 star review from Allison Medeiros
While traveling to the area my diesel truck had a issue with the fuel system. I was towed here in the evening, the next day they were not sure if they could even look at the truck that day. An hour later the owner Ken and looked at the truck, diagnosed the issue and determined a solution. Truck was back operational in 5 hours. If I lived here they would be my go to, great service, fantastic staff who kept me informed of status.
5 star review from Scott Woodland
Been coming here many years with my vehicles and my kids. Always very friendly and courteous. They do a great job of servicing and give a detailed list of things to keep an eye on without pressuring you. Definitely a trusted and quality service and repair business!!!
5 star review from Bob Schneider
5 star review from Nolan White
5 star review from Jessica Ackroyd
I have had nothing but great experiences with this shop. They always keep me informed of anything I should know before the repair. I will use them again for my trucks needs.
5 star review from Jeffrey Wilkins
5 star Business
5 star review from Patrick McKay
Hands down best place I’ve been in fortuna auto-wise. They are professional, fast, with very reasonable prices and nice ppl working there. Front desk was very helpful and understanding. Definitely will be coming back for any car repairs 👍👍
5 star review from Camila Boleas
great team members. fixed the problem right away, and very fair prices.
5 star review from cameron moore
They got me in the next day and were super nice and organized. The location is nice because during my service I was able to walk the river walk and enjoy the morning. If that’s not your thing eel river brewery is like 500 feet away. This shop had great service great employees and fair prices. It was nice to not have to go to eureka.
5 star review from Stephanie Wendt
I broke down near fortuna on my Harley-Davidson limped in to fortuna and came across this auto shop these guys were very helpful they fixed my muffler for free and actually made it better than it ever would be. They saved the day way to go guys keep up the good work
5 star review from Eric WILEY
Great service
5 star review from Lester Phelps
Always pleased with the professional and ethical staff and technicians.
5 star review from Duane Rigge
I can always depend on Rocha’s Automotive to take care of my daughter’s automotive needs. Which is especially important when mama bear lives over 150 miles away!!
5 star review from Terri Tuttle
I feel like that dog in Johnny Cash’s rusted cage song. I get kicked around at almost every obstacle. Rocha’s was professional, efficient and took care with me. I appreciate the way they listened to me, despite my gender😀. Thank you!
5 star review from Frugal Humboldt
Very professional staff. They got me in same day for smog check. Excellent service. Would highly recommend.
5 star review from Anonymous

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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