Have A Happy Thanksgiving

We will be closed Thursday, November 24th and Friday,November 25th reopening Monday, November 28th

1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
I appreciate the service. Very professional and they even put my vehicle inside the shop over the weekend to protect it from the outside. Thanks.
5 star review from Jeff Fournier
First time customer. Excellent customer service
5 star review from Misty Peralta
Great service! Good people.
5 star review from Leanne Regpala
Good fast service…. Now to decide on my trucks future.
5 star review from Bill
Nicest and most efficient automotive service I have ever had
5 star review from Laurene Harper
5 star review from Brice Titus
5 star review from steve dolfini
Thanks for taking care of our sublet needs!
5 star review from Mike Weekly
Job done well and faster than anticipated
5 star review from William & Susan Campbell
Very satisfied with the service and cost.
5 star review from Becky Cardoza
Excellent customer service and work done in a timely manner.
5 star review from Gerald Kelley
Great job!!!
5 star review from Anonymous
Quality shop you can trust
5 star review from David Gould
Work done quickly and professionally.
5 star review from Nila Kaftal
Great customer service. Very reliable and accomodating. Everyone professional and a pleasure to deal with
5 star review from Bo Wallace
5 star review from erik marroquin

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

Having Trouble Finding Us?

1550 Alamar Way, Fortuna, CA 95540

Get Directions

Make an Appointment


Subscribe to our text messages!

The best way to stay in touch with us is by subscribing to our text message service! Be the first to know about our important updates and receive our exclusive offers. Enter your information below to join our text message communications list and never miss a deal.