Home

Your Dealership Alternative

I'm Ken Rocha, owner of Rocha’s Automotive in Fortuna Ca, where automotive service excellence is a family tradition. I would like to personally invite you to enter a new world and experience a different kind of automotive service: the kind we have been providing our family and friends here in the Humboldt County for 6 years. You don't have to pay dealership prices to get top notch service.

We provide new vehicle warranty maintenance to keep your new car warranty! The law states that you can take your car to any qualified shop for your required maintenance. Visit our warranty page under the Services Tab for more information.

What’s the difference?

Here at Rocha's it is a real family buisness. We listen to your needs, care about you car and safety, we’re really good at what we do and proud enough of our work to stand behind it with a 3 year/ 36,000 mile warranty, the best you will find in the county. We have two ASE Master Technicians, plus everyone else is ASE Certified too. We work very hard to make sure you are pleased when your service experience is over and work very hard to earn and keep your trust.

 Rocha's is the Independent Auto Repair Shop you’re looking for. We are the shop that takes the place of the Dealership, where you can feel safe taking your vehicle or sending a family member or business colleague. We are the shop that goes above and beyond advertised specials.